Proof of Work
Seven years, on the ground.
7+ years building brands, communities, and growth engines from zero across Web3 and beyond.
Created and scaled a crypto alter-ego account combining memes, culture, and authentic Web3 humor. Built a distinct brand voice that made Plume feel human in a space full of corporate accounts. Zero paid promotion.
End-to-end event management across Token2049 (Dubai + Singapore), ETH Denver, Devcon Bangkok, ETHCC Brussels, Korea Blockchain Week Seoul, Permissionless NYC, Consensus Austin, and more.
Built one of the most active RWA communities in Web3 from scratch. Testnet campaign, TGE, and mainnet launch, all community-led. No paid acquisition, no shortcuts.
Led ecosystem growth across 8 cities in 6 Latin American countries: meetups, hackathons, university programs, and regional campaigns. 150% retail community growth in 12 months.
I've spent 7+ years building and running communities in Web3, from zero to a million-plus followers, without paid acquisition. Based in Mexico City, bilingual in Spanish and English, and I've built programs across 6 countries in LATAM.
Lately I'm focused on where RWA and TradFi meet Web3: helping serious financial products find their footing in crypto-native communities, and helping crypto-native communities take TradFi seriously.