Proof of Work
Seven years, on the ground.
8+ years building brands, communities, and growth engines from zero across Web3 and beyond.
Brand, content, socials, PR, partnerships, paid, events, growth strategy: I do all of it. Organic community growth is one result, not the whole job.
Now I'm building automation and AI-driven workflows that scale outbound, content, and growth operations. This site runs on that same stack.
Operated as the connective tissue of Plume's marketing function during its early build, coordinating a lean team of 5–6 across design, content, and community to ship everything from social assets to event materials, pitch decks, printed collateral, and blog content.
Consolidated ecosystem-wide information for quarterly investor reports and reviewed PR releases before launch.
Helped popularize "RWAfi," now the industry-standard term for the sector Plume defined, through consistent community-driven positioning. Navigated and helped execute three major brand/narrative shifts: the seed round rebrand, the token launch narrative, and the mainnet positioning as Plume became the #1 blockchain globally for RWA holders.
Owned Bitso's co-headline sponsorship (alongside Binance) of LaBitConf El Salvador 2021, a landmark event held as El Salvador became the first country to adopt Bitcoin as legal tender. Managed a six-figure budget end-to-end: vendor and merch management, a citywide OOH campaign (airport billboard, 5 route panels, 2 venue-adjacent placements, 15 bus stops), and coordination across a 15+ person cross-functional marketing and growth team. Also ran the team off-site that aligned marketing strategy for the year ahead and planned the launch of Bitso's sponsorship of Tigres UANL, the first Latin American crypto company to sponsor a professional soccer team.
Coordinated event logistics and played an active role in partnership decisions for BNB Chain's headline sponsorship of Platzi Conf 2022 in Bogotá, LATAM's largest tech education event (2,000+ in-person, 120,000+ online attendees). Present on the ground for the full activation.
I've spent 8+ years across brand, content, growth, and community for Web3 companies, organic growth being one result of that, not the headline. Based in Mexico City, bilingual in Spanish and English, and I've built programs across 7+ countries in LATAM.
Lately I'm focused on where RWA and TradFi meet Web3: helping serious financial products find their footing in crypto-native communities, and helping crypto-native communities take TradFi seriously.
Deepening my technical range into GTM Engineering, combining growth strategy with automation and AI-driven workflows. This site itself is part of that: built and iterated using Claude Code, n8n, and AI-assisted workflows as a working example of GTM automation in practice.