Notes on growth marketing, community building, and the shift toward GTM engineering. Posts land here as they're written.
The real playbook behind scaling a social presence from zero, no paid acquisition, no shortcuts, just consistent execution and an authentic voice.
What actually gets prioritized when there's no team to delegate to, and how that constraint shapes better GTM decisions.
On combining growth strategy with automation and AI-driven workflows, and why that combination is where the work is heading.