Notes on growth marketing, community building, and the shift toward GTM engineering. Posts land here as they're written.
PR coordination, partnerships, content, socials, paid, events, growth strategy: the parts of the job a case study title never shows.
What actually gets prioritized when there's no team to delegate to, and how that constraint shapes better GTM decisions.
On combining growth strategy with automation and AI-driven workflows, and why that combination is where the work is heading.