Victor Hernandez · Experience

Professional Experience

Community Lead

Oct 2025 – Present

Provenance Blockchain Foundation · Full-time

Own paid and organic growth strategy across a multi-brand ecosystem (Figure, Figure Markets, Provenance, Hastra, YLDS) with 12k+ combined members, tracking growth and engagement KPIs monthly.
Launch and host Provenance Pulse Live, a biweekly program connecting ecosystem partners, validators, and protocol teams with the broader founder and user community. Own content strategy and copy for each episode.
Own partner relationships across the ecosystem: coordinating co-marketing initiatives, joint announcements, and mutual amplification with strategic collaborators.
Turn daily community and campaign performance signal into concrete action points for product and content teams, including feedback loops, storytelling campaigns, and community polls.
Manage and coordinate a 24/7 moderator team, supported by AI-driven moderation and reporting automations (n8n, custom bots), ensuring consistent community health and brand voice across all channels.

12k+ combined members · 5-brand ecosystem · 24/7 moderation

Member, Marketing & Community

Oct 2025 – Present

Myosin · Agency / Network

Embedded marketing and community operator for top-tier Web3 protocols.
GTM strategy, community growth, and cross-functional execution.

Community & Marketing Ops Lead

Jan 2024 – Aug 2025

Plume Network · Full-time

Scaled Plume's social presence from 0 to mass adoption: Twitter to 1M+ followers, Discord to 400k+, Telegram to 295k+. Oversaw content strategy and daily community engagement.
Drove engagement during Plume's 3-month testnet campaign, sustained entirely through social campaigns and hands-on interaction. One of the most active RWA testnets.
Ran paid social campaigns and built performance and engagement dashboards (GA, Mixpanel) to inform GTM and content decisions across the testnet window and beyond.
Led marketing for both the Token Generation Event (TGE) and mainnet launch: integrated campaigns that mobilized community, partners, and validators.
Managed partnership marketing and co-branded initiatives with leading projects, strengthening Plume's positioning in the RWA ecosystem.
Designed and wrote CT-native campaign narratives and copy, using AI tools and n8n automations to speed up content generation, scheduling, and research.
Created and scaled the @PlumeGoon alter-ego account to 250k+ followers: memes, culture, authentic Web3 humor. Zero paid promotion.
End-to-end event management across 10+ global conferences: Token2049 (Dubai + Singapore), ETH Denver, Devcon Bangkok, ETHCC Brussels, Korea Blockchain Week, Permissionless NYC, Consensus Austin, and more.
IRL activation: stepped into the boxing ring as "Plume Goon" at Crypto Fight Night Manila, custom shorts and luchador mask. Went viral.

1M+ Twitter · 400K+ Discord · 295K+ Telegram · 250K+ @PlumeGoon · 10+ global events

Community Manager

Jul 2022 – Jul 2023

BNB Chain · Binance · Full-time

Led regional ecosystem growth, partnerships, and paid campaign programs for BNB Chain across 7+ countries.
Expanded retail community by 150% in one year through digital campaigns and BTL activations, significantly increasing brand adoption across LATAM.
Orchestrated 80+ online events, 15 meetups, 2 hackathons, and 3 major conference sponsorships across 7+ countries, engaging 3,000+ developers and driving ecosystem growth.
Forged strategic partnerships with developer communities, universities, blockchain associations, KOLs, and web2/web3 cohorts, built a strong regional network.
Collaborated with product and DevRel teams to align multi-market strategy with global priorities, delivering market analysis and country-level performance reporting.

150% community growth · 7+ countries · 80+ online events · 15 meetups · 2 hackathons · 3,000+ developers

Crypto Community Manager

Oct 2020 – Apr 2022

Bitso · Full-time

Built and scaled Bitso's early crypto community to 30k+ members, combining organic programs with campaign performance reporting.
Managed 10+ event sponsorships, making Bitso one of the most visible brands in LATAM's crypto scene.
Acted as the feedback loop between community, product, and content teams, translating qualitative and quantitative insights into product improvements and content strategy.
Supported brand education, positioning, and copy during key crypto adoption moments across LATAM.
Built real connections through active community management and user support.

30K+ organic members · 10+ event sponsorships · LATAM brand positioning

Project Manager

Jul 2020 – Oct 2020

Vetta · Corporate Startup Generator · Full-time

Identified and secured new B2B growth opportunities through market research.
Analyzed user feedback and implemented improvements to product/service quality.
Managed paid social media campaigns on Facebook and Google Ads.

Events & Community Manager

Apr 2019 – Jul 2020

Ironhack · Full-time

Ran 60+ tech events and webinars in one year, building community and turning attendees into leads.
Managed and interviewed 400+ scholarship candidates, resulting in a 90% increase in total inscriptions.
Tailored content to target demographics, contributing to more brand visibility and organic growth.

60+ events · 400+ candidates · 90% inscription increase

Project Manager

Dec 2018 – Jul 2020

Hult Prize Foundation · Part-time / Volunteer

Organized and executed high-impact social entrepreneurship events.
Managed candidate selection processes for global student competition programs.

Community Programs Intern, LATAM

Feb 2018 – Dec 2020

Techstars · Internship

Coordinated event operations across LATAM for Startup Weekend and Startup Week, running smoothly across multiple countries.
Standardized processes for local event organizers, improving coordination and program quality.
Developed and localized Spanish-language marketing materials tailored to regional audiences.
Collaborated with cross-country teams to enable scalable growth of startup-focused events.

Core Competencies

Community Growth at Scale

Building Web3 communities from zero to seven-figure followings without paid acquisition, through authentic voice, consistent execution, and zero shortcuts.

Global Event GTM & Activations

Owning international conference presence and launch events end-to-end, from Token2049 to Devcon to Consensus, across four continents.

Brand Voice & Culture Building

Crafting distinct, human brand personalities that cut through corporate noise and make a project feel real in crypto-native spaces.

LATAM Market Expansion

Leading regional growth across 7+ countries, translating global strategy into locally resonant, bilingual community programs.

RWA × TradFi Positioning

Helping serious financial products find their footing in crypto-native communities, and helping those communities take TradFi seriously.

Community-Led Token Launches

Running testnet-to-mainnet campaigns (testnet, TGE, and mainnet), entirely community-led with zero paid acquisition.

Cross-functional & Partner Alignment

Coordinating founders, marketing, and ecosystem partners to keep growth initiatives moving in the same direction.

GTM Automation & AI-Enabled Workflows

Building automation- and AI-driven systems, like this site, to scale outbound, content, and growth operations.